Now, let’s move on to the “ad groups” tab, where you’ll be able to check each ad group separately.In this section, you’ll be able to manage each ad group in the menu located below the performance tab. Just like in the “campaigns” tab, you’ll be able to see each ad group accompanied by a performance overview in detail. You can also edit them from here, as well as create new ad groups with the “create ad group” button.

In the “settings” tab, you’ll be able to optimize your campaign’s settings as needed after they start running. Simply access each value to optimize them accordingly. The “ads” tab will allow you to access your ads separately to edit them, to create new ones and to check their performance, much like the aforementioned “campaigns” and “ad groups” tabs.

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