In other words, your Facebook posts must show genuine concern to your customer’s needs by providing some value for users, either in the form of entertainment or valuable information.

Not Keeping Your Audience Engaged

In the Facebook world nothing is carved in stone. Everything can change in a snap of a finger. Your post may have gone viral today but you may find yourself struggling by tomorrow. The true test is how to stay on top of positive growth and the only way to sustain your credibility is to keep your following constantly engaged. You must monitor your posts and the level of engagement it receives on a regular basis, this will help to guide you in optimizing your future activities.

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